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Opinion

Instagram isn’t hiding likes in the UK yet. Here’s why you should start acting as if they have

By hiding post likes, Instagram wants to “remove pressure” so that users can “focus on the photos and videos they share, not how many 'likes' posts get". It's yet to be seen whether the move will have a positive impact on mental health. But it might just have a positive impact on your content strategy.

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Opinion

5 ways small businesses can tackle declining organic reach on Instagram

Has engagement on your Instagram content taken a dip in recent months? If so, you're not alone. Many brands and influencers have reported a decline in their organic reach and engagement. We explore the reasons why reach might be declining, and what you can do about it.

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